Building a Branded Home Field Advantage for Catholic Memorial High School

Project Overview

Catholic Memorial High School’s new Sullivan Campus—a 36-acre expansion formerly known as Infinity Fields—transformed into a state-of-the-art athletic complex designed to serve athletes, students, and the broader Waukesha community. With top-tier turf fields, lighting, and flexible programming, the complex now supports soccer, softball, baseball, tournaments, youth leagues, and even academic programs such as biology and wetland studies.

To bring this ambitious vision to life, Catholic Memorial turned to Keeper Goals as a trusted, local partner with the experience to deliver comprehensive athletic facility solutions.

PROJECT SNAPSHOT

PROJECT NAME:
Catholic Memorial Sullivan Campus

LOCATION:
Waukesha, WI

PRODUCTS:

Challenge

Launching a brand-new campus required more than just fields—it demanded a full suite of equipment, branding, and infrastructure that could elevate the athlete and spectator experience while meeting deadlines and budget realities.

  • Comprehensive Facility Needs: Soccer, softball, and baseball programs required a wide range of equipment, netting, seating, and structures.
  • Custom Branding: The school wanted to clearly establish the facility as the “Home of the Crusaders” with branded shelters, nets, and graphics.
  • Budget and Time Sensitivity: All installations needed to be completed at the right price and in time for the start of the season.
  • Community Versatility: The facility had to serve not only school athletics, but also youth programs, rentals, retreats, and academic use.

  • Custom double-sided soccer corner flags.

  • Custom colored team shelter benches with school branding.

  • Custom branded window perf graphics let players see out from inside the team shelter while showcasing the Crusaders’ logo and colors.

  • Team shelters with an upper shelf and lower diamond plated texture shelf provide lots of storage space for players.

  • Backup netting system provides containment and protection for both soccer and baseball fields at the Sullivan campus.

  • Baseball field with bleachers, backup netting and protective padding.

  • Catholic Memorial Sullivan Campus athletic facility.

Solution

Keeper Goals delivered a combination of standard and custom solutions to make Sullivan Campus both highly functional and distinctly branded.

  • Backup Netting: Installed durable netting systems to improve safety, contain balls, and maximize playability across the fields.
  • Custom Team Shelters: Designed and delivered branded shelters with logos, colors, and graphics that honor former players and establish the Crusaders’ home-field identity.
  • Custom Corner Flags & Nets: Supplied branded field equipment to reinforce the school’s identity and provide a professional look.
  • Seating & Structures: Provided a range of facility infrastructure to support both athletes and spectators.
  • On-Time, On-Budget Delivery: Ensured every installation was ready for the first season of competition.

Results

The Sullivan Campus has quickly become a cornerstone of Catholic Memorial’s growth strategy and a resource for the wider community.

  • Branded Identity: Custom shelters, flags, and nets make the complex unmistakably the “Home of the Crusaders,” serving as a living memorial to former players.
  • Safe, Playable Fields: Backup netting systems ensure safer, more efficient use of space for athletes and participants.
  • Flexible Use: “The facility is perfect for practices, games, tournaments, camps/clinics, a variety of sporting events, retreats/field days and more,” supporting both school athletics and youth programs.
  • Future Growth & Community Impact: “This athletic campus is a plan for the future and is an integral piece in the school’s strategic plan to grow… it allows for alternative revenue streams, sponsorship and branding opportunities, and connects the school with the greater community for strengthened partnerships, alignment, and value.”
  • Trusted Partnership: Catholic Memorial relied on Keeper Goals’ expertise to deliver reliable solutions that matched the project’s scale and vision, providing a seamless experience from design to installation.